Non Profit Debt Consolidation

How to Make People Care (About Your Non-profit, Business, Or Anything Else)

Remember Abraham Maslow from your college psychology class? The guy with the pyramid and the “hierarchy of needs?” Although science has since come to understand that his list of needs isn’t a true hierarchy-people often pursue these needs simultaneously-one thing Maslow did have right is that people do have these basic desires. And people are very much emotionally connected to these desires.

Here’s the list, from top to bottom as Maslow presented them:

Transcendence-helping others to realize their potential
Self-actualization-realizing our own potential and fulfillment
Aesthetic-achieving symmetry, order, beauty, and balance
Learning-growing in knowledge, understanding, and mental stimulation
Esteem-achieving, being competent, gaining the approval of others, having status
Belonging-having love, family, friends, and affection
Security-having protection, safety, and stability
Physical-having food, shelter, clothing, and bodily needs met

As a business owner or marketer, you can motivate people to buy your products or services by appealing to one or more of these needs and helping them to visualize themselves enjoying the benefits of your product or service.

As the director or team member of a non-profit, you can motivate people to give of their time or resources by showing them exactly how they are making a difference in the life of someone else.

The marketing principle of concreteness goes hand-in-hand with the principle of emotion. People must be able to visualize what they will be experiencing. Mother Teresa is quoted as saying, “If I look at the mass, I will never act. If I look at the one, I will.” If you present your case in terms of generalities, people will glaze over and the facts will not compute. On the other hand, if you present your case in terms of something they can easily picture or imagine, people can connect emotionally and will be stirred to act.

Take, for example, a study done by psychologists in 1982, reported by the Journal of Personality and Social Psychology. The researchers arranged for a group of student volunteers to visit a group of homeowners in Tempe, Arizona and ask them to fill out surveys for a class project.

Cable TV had just arrived and was unfamiliar to most people. The researchers wanted to know which of two approaches was most effective in getting the homeowners to understand the benefits of cable TV.
One group of homeowners was presented with the following advertising copy:

CATV will provide a broader entertainment and informational service to its
subscribers. Used properly, a person can plan in advance to enjoy events offered.
Instead of spending money on the babysitter and gas, and putting up with the hassles of going out, more time can be spent at home with family, alone, or with friends.

The second group was presenting with a different version of ad copy:

Take a moment and image how CATV will provide you with a broader
entertainment and informational service. When you use it properly, you will be
able to plan in advance which of the events offered you wish to enjoy. Take a moment and thinking of how, instead of spending money on the babysitter and gas, and then having to put up with the hassles of going out, you will be able to spend your time at home, with your family, alone, or with your friends.

The first presentation is general: “a person can. . . .” The second presentation is specific and personal: “imagine how CATV will provide you with . . . .” Guess which appeal led to more people subscribing to cable TV service?

The homeowners who received the first appeal subscribed at a rate of 20 percent-about average for the people in the neighborhood who hadn’t received any appeal at all. The homeowners who received the second appeal, however, subscribed at a rate of 47 percent-over twice that of the rest. The people who imagined themselves enjoying the benefits of cable TV could visualize the benefits, and their desires were stirred by the activity.

Two key action points to take away from this department of psychology:

1) Craft your messages so that you are appealing directly to an emotional need.
2) Craft you messages so that people can easily visualize themselves enjoying the benefits of what your product or service provides.

About the Author
Laura MacPherson (laura@northstarcreative.net) is the creative director at Northstar Creative, a website design studio located in Greenville, SC. She has an educational background in writing and psychology as well as experience in graphic and web design.
Her professional passion is design. At Northstar Creative, she’s most happy when working with and collaborating on design projects. Whether its print or web, its always a challenge to be able to perceive the essence of a client’s business and craft a website or print piece to mirror that. This work fuels her creativity and makes her work at Northstar rewarding.
Out of the office, Laura loves the arts, from painting to acoustic guitar. She is a huge fan of Northern California, particularly the coast and Yosemite. When not fortunate enough to be in California, she can frequently be found on the hiking trails of the Blue Ridge Mountains.
Her company, Northstar Creative Web Design, approaches website development differently than many web companies. Northstar Creative combines the use of marketing psychology with top-notch web development to create truly exceptional custom sites for its clients.

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Vinyl Graphics and Non-Profits: A Happy Marriage

Whether you have or haven’t used vinyl graphics as car decals, wall murals, etc. as an advertising method for your business, you likely understand the obvious benefits.  Businesses succeed with vinyl graphics because of the minimal costs, mobility, non-invasive advertising, and eye-catching abilities.  We tend to think of vinyl graphics being especially useful for mobile based businesses such as landscaping companies, Mary Kay and so on, however, as we’ve discussed before, ANY business can benefit from an advertising campaign via vinyl graphics, car decals, wall murals and all other forms.  Among those businesses are non-profits.

If you’ve ever done any work with a non-profit company before, you know that they rely heavily on advertising via as many affordable methods as possible, since they can’t survive without donations.  By relying so heavily on donations, they must constantly search for and appeal to (a.k.a. advertise to) potential sponsors and private donors.  This means multiple advertising methods at once, year round, so their advertising budgets are very limited.  Thus the happy marriage between non-profits and vinyl graphics!  Car decals and wall murals are some of the most cost effective advertising methods available today.  Not only that, but each non-profit can choose how effective they’d like their campaign to be.  Their options range from choosing one location for a single wall mural to advertise their mission or their upcoming fundraising event to thousands of car decals nationwide which advertise on the road several hours a day.

A small non-profit campaign could be as simple as choosing a popular location or a location where the targeted sponsors would frequent and placing a well designed, eye-catching, informative wall mural in plain sight.  The more a potential sponsor sees and is reminded of your non-profit, the more likely he or she is to make a donation.  This wall mural could be an image of a child your non-profit has helped, with the non-profit’s name and contact information, a small statement or quote, describing what you do, and nothing more.  It could also be a giant, temporary event flyer, describing the date, times, and information for the upcoming special Olympics event that is open to the public and which also happens to be your biggest fundraiser of the year.  It could be an image and description of a German shepherd named Corie who needs a home, or a child in Namibia who could visit a doctor with your donation of a mere twenty five dollars.  The possibilities are endless, and a wall mural is a very non-invasive way to ask for donations.

A non-profit, just like any other business, can launch an explosive advertising campaign using car decals if they choose to.  As mentioned above, frequent reminders of the non-profit and its fundraising needs will increase potential sponsors’ interest in donating.  Send thousands of vehicles with vinyl car wraps all around the country, traveling busy highways and main streets at heavy traffic times, and your campaign will reach millions of people!

Ads On Wheels, Inc. offers a myriad of services and products ranging from vinyl vehicle wraps and graphics, car decals, wall murals, large banner printing to national installation of signs and fleet graphics.

The Non-Profit ByLaw Legal Type

Thus, you have a non-profit organization and you would like a bylaw legal form and do not know where to turn. Well relax, you’re not the primary one in this case and you’re not alone. Yes you have got a downside however because of the Web there’s an easy resolution to your problem. And this answer is much easier than you’d ever think.

The solution for your non-profit bylaw legal kind is that the Internet.

The Internet you ask? Well yeah, the Web!

Positive you could venture out and hire a lawyer however that’s a rich option. Particularly for a non-profit organization. Why would you would like to pay the lots of bucks to fill out a easy for like the bylaw legal type when you can simply have it done yourself?

Here’s all you have to do. Merely get online and use any search engine and sort within the words “Bylaw Legal Forms” Note: The use of capitalization does not matter as any search engine price its salt can not limit its search on the internet for documents and net pages to meet your search to Internet sites that can facilitate your out.

You may be surprised how several pages are out there and on the market for your use. Now all you have to do is locate a bylaw legal kind which can be appropriate for your non-profit organization and save it to your arduous drive. Several of these legal advice sites will have a download choice which will save the form directly or you’ll be able to merely copy and paste the information into any word processor.

Next you modify the bylaw kind to fit your needs. That’s to easily add a paragraph or delete one from the standard bylaw form which do not apply to your situation. And then of course you will want to fill out your own personal information to personalize the bylaw form.

Next you simply need to print out the shape and to create it official there ought to then be a vote or review by your non-profit organization’s board of administrators or officers and then a signing of the document.

And that’s it! Your non-profit bylaw form is complete. If you would like to travel the extra step you can then get the form notarized which isn’t very expensive at all. Especially when you compare the value of a public notary to that of an attorney. The lots of bucks you will save will be place to much higher use I’m sure.

Therefore there you go. Some general recommendation and info on a non-profit bylaw legal form. See? I told you that it would be easier than you thought.

Freelance Writers has been writing articles online for nearly 2 years now. Not only does this author specialize in Non Profit, you can also check out his latest website about:

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