How to Make People Care (About Your Non-profit, Business, Or Anything Else)

Remember Abraham Maslow from your college psychology class? The guy with the pyramid and the “hierarchy of needs?” Although science has since come to understand that his list of needs isn’t a true hierarchy-people often pursue these needs simultaneously-one thing Maslow did have right is that people do have these basic desires. And people are very much emotionally connected to these desires.

Here’s the list, from top to bottom as Maslow presented them:

Transcendence-helping others to realize their potential
Self-actualization-realizing our own potential and fulfillment
Aesthetic-achieving symmetry, order, beauty, and balance
Learning-growing in knowledge, understanding, and mental stimulation
Esteem-achieving, being competent, gaining the approval of others, having status
Belonging-having love, family, friends, and affection
Security-having protection, safety, and stability
Physical-having food, shelter, clothing, and bodily needs met

As a business owner or marketer, you can motivate people to buy your products or services by appealing to one or more of these needs and helping them to visualize themselves enjoying the benefits of your product or service.

As the director or team member of a non-profit, you can motivate people to give of their time or resources by showing them exactly how they are making a difference in the life of someone else.

The marketing principle of concreteness goes hand-in-hand with the principle of emotion. People must be able to visualize what they will be experiencing. Mother Teresa is quoted as saying, “If I look at the mass, I will never act. If I look at the one, I will.” If you present your case in terms of generalities, people will glaze over and the facts will not compute. On the other hand, if you present your case in terms of something they can easily picture or imagine, people can connect emotionally and will be stirred to act.

Take, for example, a study done by psychologists in 1982, reported by the Journal of Personality and Social Psychology. The researchers arranged for a group of student volunteers to visit a group of homeowners in Tempe, Arizona and ask them to fill out surveys for a class project.

Cable TV had just arrived and was unfamiliar to most people. The researchers wanted to know which of two approaches was most effective in getting the homeowners to understand the benefits of cable TV.
One group of homeowners was presented with the following advertising copy:

CATV will provide a broader entertainment and informational service to its
subscribers. Used properly, a person can plan in advance to enjoy events offered.
Instead of spending money on the babysitter and gas, and putting up with the hassles of going out, more time can be spent at home with family, alone, or with friends.

The second group was presenting with a different version of ad copy:

Take a moment and image how CATV will provide you with a broader
entertainment and informational service. When you use it properly, you will be
able to plan in advance which of the events offered you wish to enjoy. Take a moment and thinking of how, instead of spending money on the babysitter and gas, and then having to put up with the hassles of going out, you will be able to spend your time at home, with your family, alone, or with your friends.

The first presentation is general: “a person can. . . .” The second presentation is specific and personal: “imagine how CATV will provide you with . . . .” Guess which appeal led to more people subscribing to cable TV service?

The homeowners who received the first appeal subscribed at a rate of 20 percent-about average for the people in the neighborhood who hadn’t received any appeal at all. The homeowners who received the second appeal, however, subscribed at a rate of 47 percent-over twice that of the rest. The people who imagined themselves enjoying the benefits of cable TV could visualize the benefits, and their desires were stirred by the activity.

Two key action points to take away from this department of psychology:

1) Craft your messages so that you are appealing directly to an emotional need.
2) Craft you messages so that people can easily visualize themselves enjoying the benefits of what your product or service provides.

About the Author
Laura MacPherson ( is the creative director at Northstar Creative, a website design studio located in Greenville, SC. She has an educational background in writing and psychology as well as experience in graphic and web design.
Her professional passion is design. At Northstar Creative, she’s most happy when working with and collaborating on design projects. Whether its print or web, its always a challenge to be able to perceive the essence of a client’s business and craft a website or print piece to mirror that. This work fuels her creativity and makes her work at Northstar rewarding.
Out of the office, Laura loves the arts, from painting to acoustic guitar. She is a huge fan of Northern California, particularly the coast and Yosemite. When not fortunate enough to be in California, she can frequently be found on the hiking trails of the Blue Ridge Mountains.
Her company, Northstar Creative Web Design, approaches website development differently than many web companies. Northstar Creative combines the use of marketing psychology with top-notch web development to create truly exceptional custom sites for its clients.

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Acquire Small Business Tax Assistance and Self-Employed Internal Revenue Service Tips to Avoid Business Tax Debt


Small Business Tax Guidance and Self-Employed IRS Tips are essential if you’d like to escape Business Tax issues. It is easy to land in Business Tax difficulty if you don’t have the top Small Business Tax Help at work for you. Unfortunately, the Internal Revenue Service targets Small Business owners, making it feel like it is close to out of the question to prevent Business Tax Troubles without having the right Small Business Tax Guidance.


Business Taxes

Business Tax depends on your type of Business. Many small business owners typically are not incorporated, so all of the Business Tax Debt falls on their shoulders. Before you embark on a business venture, it is smart to research Small Business Tax Assistance or Self-Employed Internal Revenue Service Tips if you wish to avoid Business Tax Debt.


Small Business Tax Guidance


File Your Taxes on Time: The biggest piece of Small Business Tax Advice you could have would be to ensure you file punctually. Almost all Business Tax issues result from filing quarterly taxes late. It’s imperative that taxes are submitted on time to avoid Business Tax Debt.
Employ a Tax Professional: The first piece of Small Business Tax Help in order to escape Business Tax challenges is to hire an Accountant. No one can run an entire business on their own. Having an accountant will help your focus on your business. You will have more success with this targeted interest, and with specialized Small Business Tax Advice on your side from an accountant, you will reduce Business Tax Issues along the way.
Continue to Keep Beneficial Documents: Keeping excellent files is essential if you wish to avoid Business Tax Issues. File all bills and critical company reports. Once again, it is possible to hire successful Small Business Tax Guidance to assist you with this, like a Bookkeeper.


Contract Work IRS Techniques

It takes will power and dedication to prevent the Small Business Tax Challenges that plague small business proprietors. It’s not easy being Self-Employed. Here are several Self-Employed Internal Revenue Service Key points that will guide you in side-stepping Business Tax issues.


Make The Most of Available Deductions: A large Self-Employed Tax Techniques that can save you 100s and assist you to stay away from Business Tax Situations is always to make use of business write offs. You’ll find plenty of write offs available for Self-Employed people. Most of the funds spent toward business functions will add up as write offs.
Acquire the Right Small Business Tax Services: A Self-Employed person, just like a Small Business, requires proper aid from professional Tax Help to escape Business Tax Debt. Make sure to work with an accountant, bookkeeper, and/or tax preparation professional when the time is right. A CPA will help keep your money in check, while a bookkeeper will certainly retain all of your current important information organized. A tax preparation consultant will file your tax return with deductions included so you receive the best possible Small Business Tax Help.


Avoid Small Business Tax Liability

Small Business Tax Liability is really hard to prevent, especially when the Internal Revenue Service targets your business. Listed below are several Self-Employed IRS Suggestions to assist you reduce Business Tax Liability


Submit Your Documents When They Are Due: Brushing off your Tax Filing responsibilities will be the fastest way to find yourself in Business Tax Debt. You need to submit your taxes on time to help keep yourself Business Tax Debt free.
Be prudent with your Deductions: We really encourage you to make use of all Write offs options; this can be the best Small Business Tax Assistance benefit you have. Yet, only declare deductions which have to do with you business. You must never claim individual charges. It is alright to get a little inventive, but the IRS is likely to sense something suspicious if you should put to many deductions.


With proper Small Business Tax Assistance, you may prevent well-known Business Tax Troubles. Make sure to consult with an expert should you have any kind of Business Tax questions.



Learn more about Business Tax by visiting Our team provides professional Small Business Tax Advice and may give you Self-Employed IRS Tactics.


Is Your Internet Business Currently In A Non-Profit Status?

A nonprofit organization is one that does not strive to achieve a profit. Any profits are redistributed back into the organization to further its goals.

Sadly many Internet businesses currently are in a nonprofit status. However this is not how these businesses are set up. Chances are they would much prefer to achieve a profit than they would to lose money or give it all away.

Is your business currently in a non-profit status? What can you do about it?

1. Start by analyzing if you are getting any website traffic at all? I am constantly amazed at the number of established Internet businesses that do not get any meaningful traffic.

You will never make any money if you’re not getting website visitors are regular basis. Because of how competitive the Internet is becoming this means doing multiple sources of Internet marketing.

If you have relied primarily on article marketing in the past you need to branch out. This may mean starting a blog and getting blog articles online.

Heaven forbid, it might even include doing paid advertising such as Google Adwords. After all if you have a real business doesn’t it make sense that you would have to do some paid advertising?

2. How is your website currently monetized? If you are relying 100% on product sales maybe you need to add some other income streams.

I remember reading one time where someone said every visitor who comes to your website is going to leave. Your goal should be to get as many positive responses out of every visitor as you possibly can.

This could include getting them to subscribe to your email newsletter. It could include getting them to click on a Google Adsense ad.

It might be something as simple as having them fill out a short form that you make money on such as a cost per action affiliate program. You might even consider selling advertising to other Internet businesses if your website generates enough traffic to merit this.

Monetizing a website can be done in many different ways and making money from as many ways as possible should be your goal.

3. Start more than one website. It is amazing how many big time Internet marketers have hundreds and even thousands of websites they are earning money on.

You can do the math on how simple this is. If you have 100 websites earning $ 1 a day you will be earning over $ 3000 a month. You do not need a lot of traffic to any specific website because you have so many websites earning you money.

In conclusion if your business currently is in the non-profit status you need to change that. That means looking at how much website traffic you are getting, how your website is monetized, and branching out and starting more than one website.

If you enjoyed this article by Jeff Schuman please visit his article marketing website today.If you are not an article writer he offers a hands off program for getting backlinks and traffic using the power of writing and submitting articles to make money online.

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